In early 2025, Target—the big-box giant once praised for its Diversity, Equity, and Inclusion (DEI) commitments—made a stunning pivot. The company quietly scaled back several of its DEI initiatives, including parts of its much-publicized $2 billion investment in Black-owned businesses, bowing to political pressure in a shifting national climate. For many, it was more than a policy change—it was a betrayal. The response was swift and unapologetic. From Ash Wednesday to Activis